Colorado Auto Dealerships Join Forces with Drive Electric Colorado

FOR IMMEDIATE RELEASE

Con­tact:
Amber King, Dri­ve Elec­tric Colorado
| 785–543-7082

Col­orado Auto Deal­er­ships Join Forces with Dri­ve Elec­tric Colorado

The part­ner­ships reflect the industry’s increased focus on Elec­tric Vehicles

[DENVER, CO] – Dri­ve Elec­tric Col­orado announced today that four major Col­orado auto deal­ers have joined the orga­ni­za­tion as Found­ing Plat­inum spon­sors: i25 Kia, Peak Kia, Phil Long Deal­er­ships and Tynan’s Auto Group. These spon­sor­ships reflect increased inter­est in elec­tric vehi­cle pur­chas­es and grow­ing elec­tric vehi­cle inven­to­ries. Dri­ve Elec­tric Colorado’s EV edu­ca­tion and resource offer­ings will give these spon­sor deal­er­ships the sup­port they need to meet the demands of the Col­orado EV consumer.

Dri­ve Elec­tric Col­orado (DE-CO) will help train deal­er­ship sales staff on not only the details of EVs and charg­ing infor­ma­tion, but fed­er­al, state and util­i­ty incen­tives avail­able for buy­ers to increase con­sumer edu­ca­tion at all pur­chas­ing stages. DE-CO’s free con­sumer EV coach­ing pro­gram can also inform buy­ers inter­est­ed in EVs about oppor­tu­ni­ties with deal­er­ships, work­ing in tan­dem with deal­er­ship staff to help them make the right choice for their circumstances.

“Part­ner­ships with auto deal­er­ships through­out the state are a cru­cial step in speed­ing up con­sumer tran­si­tion to EVs,” said Bon­nie Trow­bridge, Exec­u­tive Direc­tor of Dri­ve Elec­tric Col­orado. “We can work togeth­er to increase con­sumer aware­ness and con­fi­dence in the tran­si­tion to EVs and bring groups through­out the indus­try togeth­er for cohe­sive buy­er education.”

“Dri­ve Elec­tric Col­orado is thrilled to wel­come i25 Kia, Peak Kia, Phil Long Deal­er­ships and Tynan’s Auto Group as Dri­ve Elec­tric Col­orado spon­sors.  We applaud these deal­er­ships’ com­mit­ment to sup­port­ing con­sumer EV edu­ca­tion as their teams are a key touch­point for buy­ers in their EV pur­chas­ing jour­ney,” said Julia Davi­la, Asso­ciate Project Man­ag­er of Dri­ve Clean Colorado.

Dri­ve Elec­tric Col­orado pro­vides a num­ber of free resources for the EV-curious:

• A user-friend­ly web­site with com­pre­hen­sive infor­ma­tion about EVs — from 
  • Over­all EV tech­nol­o­gy education
  • EV makes and mod­els that are cur­rent­ly avail­able to pur­chase in Colorado
  • How to charge your car at home and away
  • State and fed­er­al incen­tives avail­able for EV purchases
• Indi­vid­ual EV coach­ing sup­port from vet­ted experts
• Online and in-per­son EV classes
• Ride & Dri­ve and EV Show­case events
• Inter­ac­tive social media accounts with the lat­est information

Dri­ve Elec­tric Col­orado also pro­vides resources to com­mu­ni­ties and orga­ni­za­tions wish­ing to encour­age their con­stituents to dri­ve an elec­tric car (or ride an e‑bike!) Resources include:

• Social media cam­paign col­lat­er­al with top­ics like EV myth­busters, Charg­ing 101, Col­orado-spe­cif­ic FAQs, eBike High­lights, and more
• Ded­i­cat­ed land­ing pages for deal­er­ships and utilities
• Pro­files and sto­ries about EV dri­vers in var­i­ous communities
• Fleet engage­ment about elec­tric vehi­cles of all sizes
• Charg­er gap assessments

Indus­try spon­sor­ship of Dri­ve Elec­tric Col­orado coin­cides with the evo­lu­tion of the auto indus­try glob­al­ly and statewide.  Automak­ers are shift­ing pro­duc­tion to EVs at a rapid rate, sales man­dates have been cre­at­ed, and increased invest­ment in EV infra­struc­ture and chang­ing con­sumer inter­ests all cre­ate a need for deal­er­ships to respond. DE-CO is a resource for deal­er­ships and con­nects them to buy­ers ready to make the tran­si­tion to electric.

Orga­ni­za­tions inter­est­ed in becom­ing a spon­sor of Dri­ve Elec­tric Col­orado can learn more by con­tact­ing Julia Davi­la at .

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About Dri­ve Elec­tric Colorado

Dri­ve Elec­tric Col­orado exists to pro­vide indi­vid­ual con­sumers with infor­ma­tion about elec­tric vehi­cles in Col­orado to sup­port the State of Colorado’s goal to put 940,000 elec­tric vehi­cles on the road in Col­orado by 2030. The ini­tia­tive is led by Dri­ve Clean Col­orado and is part of Dri­ve Elec­tric USA, a Depart­ment of Ener­gy-fund­ed project with com­mit­ted part­ners from four­teen states. This project engages indi­vid­u­als, util­i­ties, leg­is­la­tors, deal­er­ships and oth­ers towards remov­ing adop­tion bar­ri­ers and accel­er­at­ing plug-in elec­tric vehi­cle use through­out the Unit­ed States. For more infor­ma­tion, vis­it DriveElectricColorado.org or fol­low us on Face­book, Insta­gram and Twit­ter.