Drive Clean Colorado and Xcel Energy Announce Working Agreement

July 28, 2021

Drive Clean Colorado and Xcel Energy Announce Working Agreement

The orga­ni­za­tions will work to increase elec­tric vehi­cle and charg­ing edu­ca­tion statewide

Dri­ve Clean Col­orado and Xcel Ener­gy today announced a new work­ing agree­ment to sup­port both orga­ni­za­tions’ efforts to increase con­sumer edu­ca­tion and adop­tion of elec­tric vehi­cles and charg­ing in Col­orado.  This pri­vate/non-prof­it rela­tion­ship is a sig­nif­i­cant step toward reach­ing each orga­ni­za­tions’ emis­sions reduc­tion goals.

High­lights of the agree­ment include:

  • Dri­ve Clean Colorado’s “Dri­ve Elec­tric Col­orado” ini­tia­tive will pro­mote Xcel Energy’s con­sumer charg­ing pro­grams for work­places, mul­ti-fam­i­ly homes, and income-qual­i­fied communities.
  • Dri­ve Elec­tric Colorado’s free elec­tric vehi­cle coach­ing pro­gram will fur­ther inte­grate Xcel Energy’s incen­tive pro­grams in their indi­vid­u­al­ized coach­ing ses­sions and guide buy­ers on how to lever­age them.
  • Dri­ve Elec­tric Col­orado will work along­side auto deal­ers in the state to train sales staff about Xcel Energy’s EV charg­ing incen­tive programs.
  • Dri­ve Elec­tric Col­orado will sup­port Xcel Energy’s Com­mer­cial & Indus­tri­al activ­i­ties for fleet and indus­try outreach.

Dri­ve Elec­tric Col­orado will join Xcel Energy’s Dri­ve Elec­tric Expe­ri­ence at the Den­ver Auto Show Sep­tem­ber 15–19, 2021, col­lab­o­rat­ing to host an elec­tric vehi­cle Ride and Dri­ve event.

“We are thrilled to work with Xcel Ener­gy to sup­port their already robust EV charg­ing pro­grams by edu­cat­ing more con­sumers and deci­sion-mak­ers about the oppor­tu­ni­ties that exist to elec­tri­fy their trans­porta­tion choic­es,” said Bon­nie Trow­bridge, Exec­u­tive Direc­tor of Dri­ve Clean Col­orado. “There is a lot of work to be done to accel­er­ate the use of EVs for con­sumers and fleets in Col­orado, and this agree­ment will allow us to put the ped­al to the met­al, so to speak, to sup­port and edu­cate peo­ple about EVs and EV charg­ers in all areas of the state.”

“This agree­ment sup­ports a key com­po­nent in Xcel Energy’s 2030 Clean Ener­gy Plan’s cus­tomer-focused pro­grams, ensur­ing more con­sumers are aware of the ben­e­fits of elec­tric vehi­cles and how we can help them charge at home” said Alisa Sobczak, Elec­tric Vehi­cles – Sr. Prod­uct Port­fo­lio Man­ag­er at Xcel Ener­gy. “We appre­ci­ate Dri­ve Elec­tric Colorado’s strong out­reach and edu­ca­tion pro­grams and look for­ward to a suc­cess­ful relationship.”

Xcel Ener­gy joins the grow­ing ranks of spon­sors of Dri­ve Clean Colorado’s ini­tia­tive, Dri­ve Elec­tric Col­orado. Oth­er spon­sors include found­ing spon­sors i25 Kia, Peak Kia, Phil Long Deal­er­ships and Tynan’s Auto Group.

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