Drive Electric Colorado Program Available To Increase Electric Vehicle Adoption

August 23, 2021

Drive Electric Colorado Program Available To Increase Electric Vehicle Adoption

[DENVER, CO] – Dri­ve Elec­tric Col­orado, along with its part­ners across the state, announces updat­ed resources that pro­vide indi­vid­ual con­sumers with infor­ma­tion about elec­tric vehi­cles in Col­orado. This effort will help the state reach its goal to put 940,000 elec­tric vehi­cles on the road in Col­orado by 2030 and will help address the new U.S. goal of hav­ing 50% of all vehi­cles sold in 2030 be electric.

Dri­ve Elec­tric Col­orado pro­vides a num­ber of free resources for the EV-curious:

  • A user-friend­ly web­site with com­pre­hen­sive infor­ma­tion about EVs – from

    • Over­all EV tech­nol­o­gy education

    • EV makes and mod­els that are cur­rent­ly avail­able to pur­chase in Colorado

    • How to charge your car at home and away

    • State and fed­er­al incen­tives avail­able for EV purchases

  • Indi­vid­ual EV coach­ing sup­port from vet­ted experts

  • Online and in-per­son EV classes

  • Ride & Dri­ve and EV Show­case events

  • Inter­ac­tive social media accounts with the lat­est information

Dri­ve Elec­tric Col­orado also pro­vides resources to com­mu­ni­ties and orga­ni­za­tions wish­ing to encour­age their con­stituents to dri­ve an elec­tric car (or ride an e‑bike!) Resources include:

  • Social media cam­paign col­lat­er­al with top­ics like EV myth­busters, Charg­ing 101, Col­orado-spe­cif­ic FAQs, eBike High­lights, and more

  • Ded­i­cat­ed land­ing pages for deal­er­ships and utilities

  • Pro­files and sto­ries about EV dri­vers in var­i­ous communities

  • Fleet engage­ment about elec­tric vehi­cles of all sizes

  • Charg­er gap assessments

Dri­ve Elec­tric Col­orado chal­lenges every­one to take the Be In Charge Pledge, pledg­ing that their next vehi­cle (or bike!) will be electric.

This pro­mo­tion coin­cides with a vari­ety of head­lines through­out the sum­mer, includ­ing the Biden Administration’s Exec­u­tive Order on Strength­en­ing Amer­i­can Lead­er­ship in Clean Cars and Trucks, the UN’s 2021 IPCC report on cli­mate change, and Col­oradans’ over­all con­cern about poor air qual­i­ty in recent weeks – all com­ing togeth­er to increase inter­est from con­sumers to tran­si­tion to elec­tric trans­porta­tion. For these curi­ous buy­ers, Dri­ve Elec­tric Col­orado pro­vides hon­est answers from real peo­ple and cur­rent EV own­ers on how to make the tran­si­tion as easy as possible.

The ini­tia­tive is led by Dri­ve Clean Col­orado in part­ner­ship with region­al Col­orado orga­ni­za­tions Clean Ener­gy Econ­o­my for the Region (CLEER), Four Cor­ners Office for Resource Effi­cien­cy (4CORE), North­ern Col­orado Clean Cities. There is a Project Advi­so­ry Com­mit­tee in place with lead­ers from across the state that pro­vides high-lev­el guid­ance for the initiative.

Dri­ve Elec­tric Col­orado is part of Dri­ve Elec­tric USA, a Depart­ment of Ener­gy-fund­ed project com­posed of Clean Cities coali­tions across the U.S., elec­tric vehi­cle groups, and oth­er com­mit­ted part­ners from four­teen states and count­ing. This project engages indi­vid­u­als, util­i­ties, leg­is­la­tors, deal­er­ships and oth­ers towards remov­ing adop­tion bar­ri­ers and accel­er­at­ing plug-in elec­tric vehi­cle use through­out the Unit­ed States.

 “Our hope is that Dri­ve Elec­tric Col­orado will be the go-to resource for Col­orado con­sumers that are inter­est­ed in EVs but not sure where to start,” said Julia Davi­la, Asso­ciate Project Man­ag­er for Dri­ve Elec­tric Col­orado.  “Our indi­vid­u­al­ized coach­ing pro­gram can guide buy­ers in their own unique sit­u­a­tion; bud­get, charg­ing capa­bil­i­ties, range needs and incen­tives that they qual­i­fy for.”

 “We’re excit­ed to work not only with indi­vid­u­als but also with the com­mu­ni­ties where they live to accel­er­ate the use of elec­tric vehi­cles in Col­orado. Whether it is a per­son­al car, rideshare, or a school bus, the Dri­ve Elec­tric Col­orado ini­tia­tive will help increase aware­ness and boost con­fi­dence in the tran­si­tion to elec­tric soon­er rather than lat­er,” said Bon­nie Trow­bridge, Exec­u­tive Direc­tor of Dri­ve Clean Colorado.

“Decar­boniz­ing trans­porta­tion is a key focus for our orga­ni­za­tion and part­ner­ing in Dri­ve Elec­tric Col­orado is a way to dri­ve elec­tri­fi­ca­tion on the West­ern Slope by giv­ing dri­vers a one-stop resource for all things EVs,” said Ste­fan John­son, Trans­porta­tion Pro­gram Man­ag­er at CLEER. “We can col­lec­tive­ly make an impact across Col­orado to pre­serve the envi­ron­ments we love by pro­vid­ing this infor­ma­tion to all regions and com­mu­ni­ties across the state.”

“South­west Col­orado is primed for an increase in EV own­er­ship and infra­struc­ture devel­op­ment, and Dri­ve Elec­tric Col­orado will be the resource need­ed to help move peo­ple from curi­ous about EVs to proud own­ers. 4CORE is excit­ed to be a part of this ini­tia­tive,” said Lau­rie Dick­son, Exec­u­tive Direc­tor of 4CORE.  “We look for­ward to con­tin­u­ing to sup­port our region­al com­mu­ni­ties in the tran­si­tion to electric.”

“North­ern Col­orado Clean Cities is proud to be a part­ner in Dri­ve Elec­tric Col­orado.  This ini­tia­tive will give orga­ni­za­tions, com­mu­ni­ties and indi­vid­u­als the infor­ma­tion and resources they need to make the tran­si­tion to elec­tric vehi­cles with con­fi­dence in order to move the nee­dle on our crit­i­cal air qual­i­ty and pol­lu­tion met­rics,” said Diego Lopez, Exec­u­tive Direc­tor of North­ern Col­orado Clean Cities.

 Dri­ve Elec­tric Col­orado cur­rent­ly works with Sus­tain­ing Spon­sor Xcel Ener­gy and Found­ing Plat­inum spon­sors i25 Kia, Peak Kia, Phil Long Deal­er­ships and Tynan’s Auto Group to ampli­fy this ini­tia­tive through­out the state.

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