Thousands of People Take a Electric Vehicle Ride & Drive at the 2021 Denver Auto Show

September 23, 2021

Thou­sands of Peo­ple Take a Elec­tric Vehi­cle Ride & Dri­ve at the 2021 Den­ver Auto Show

The Dri­ve Elec­tric Col­orado team and vol­un­teers worked togeth­er to pro­vide the Xcel Ener­gy Dri­ve Elec­tric Expe­ri­ence and Ride and Dri­ve at the Den­ver Auto Show Sep­tem­ber 17 – 19, and the week­end was a huge suc­cess. Kudos to the Col­orado Auto Deal­ers Asso­ci­a­tion for putting on a great show and also to Winn-Mar­i­on who pro­vid­ed a cre­ative charg­ing solu­tion for the cars in the EV ride & drive.

Over 1,000 peo­ple received an EV expe­ri­ence with ride and dri­ves in an EV, with well over 2,000 dri­ves cov­er­ing 3,400 zero-emis­sion miles over the course of the week­end. Of those expe­ri­enc­ing the ride and drive:

  • 46% had nev­er dri­ven an EV before
  • 69% said their next car will be an EV
  • 27% said their next car may be an EV
  • And only 4% said their next car will not be an EV

There were six types of vehi­cles avail­able over the course of the week­end, offer­ing a vari­ety of makes and mod­els for atten­dees to experience:

  •  Ford Mach‑E
  •  Polestar 2
  •  Vol­vo XC40
  •  VW ID.4
  •  Kia Niro
  •  Nis­san Leaf

Xcel Ener­gy host­ed their Inter­ac­tive Garage, where atten­dees could see in per­son how charg­ing works, learn about Xcel Ener­gy cus­tomer incen­tives and ask gen­er­al ques­tions about the EV lifestyle.

The staff and vol­un­teers worked tire­less­ly over the course of three days to make these expe­ri­ences hap­pen for atten­dees, but the num­bers show it was well worth the effort to con­nect consumers.

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