Drive Electric Colorado Hosts Educational Session with Denver Lyft Drivers

June 9, 2021


The Dri­ve Elec­tric Col­orado team at the Lyft Dri­ver Cen­ter in Auro­ra, Colorado.

In May Dri­ve Elec­tric Col­orado part­nered with Lyft to hold an edu­ca­tion­al ses­sion with Den­ver Lyft Flex Dri­ve Pro­gram dri­vers.  The Flex Dri­ve Pro­gram allows dri­vers to rent cars from Lyft, includ­ing elec­tric vehi­cles (Kia Niro EV).  This edu­ca­tion­al out­reach ses­sion with dri­vers cov­ered a range of top­ics, from cost sav­ings from rent­ing an EV ver­sus using a gas car, ben­e­fits of EVs, range, and where/how to charge around Col­orado using Lyft’s free unlim­it­ed fast charg­ing that comes with the rental.

“EV aware­ness is an essen­tial part of EV adop­tion, and the more Lyft rid­ers that expe­ri­ence a trip in an EV means more famil­iar­i­ty and increased inter­est in own­ing their own.  Train­ing dri­vers to be EV ambas­sadors is an impor­tant part of Lyft’s Flex Dri­ve pro­gram and Dri­ve Elec­tric Col­orado can be a key resource for that edu­ca­tion,” said Julia Davi­la, Asso­ciate Project Man­ag­er at Dri­ve Elec­tric Colorado.

This event aligned with not only DE-CO goals but Lyft’s com­mit­ment to reach 100% EVs on the Lyft plat­form by 2030.

"Elec­tric vehi­cles offer low­er fuel and main­te­nance costs, and pos­i­tive­ly impact our envi­ron­ment and com­mu­ni­ties," said Julie Har­ri­g­an, Region­al Direc­tor for Lyft in Col­orado. "Thanks to our part­ner­ship with Den­ver Metro Clean Cities on the Dri­ve Elec­tric Col­orado event, we've had the oppor­tu­ni­ty to edu­cate more dri­vers on these ben­e­fits and even saw dri­vers switch to EVs that day!"

Lyft dri­ver focus groups in Den­ver have uncov­ered a great oppor­tu­ni­ty to sup­port dri­vers excit­ed about EVs; some of the feed­back from the focus groups included:

  • Renters said the EV was the best car they’ve ever dri­ven on the Lyft platform.
  • Dri­vers agree­ing they would be more like­ly to con­sid­er pur­chas­ing an EV after rent­ing one.
  • The large major­i­ty of renters stat­ed “cost sav­ings” as the rea­son for rent­ing an EV.
  • Dri­vers over­whelm­ing­ly agreed EV sparks con­ver­sa­tions with the rid­ers. “Rid­ers real­ly open up in con­ver­sa­tion,” one group mem­ber said.
  • One dri­ver summed it up best when she said, “I don’t know how I’ll ever go back to a reg­u­lar car. I’m in love with it.”

So if your next Lyft ride is in an EV, give that dri­ver a big thanks!

A Kia Niro EV on-site at the Lyft Dri­ver center.

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